Freelance journalist article: The end of Search Engine Optimisation?

This is a feature article written for the September 2009 issue of internet business mag NETT magazine.

NETT magazine online: The End of SEO?

NETT magazine online: The End of SEO?

As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.

(Reprint rights are not available for this story, however please contact us if you’d like an article about SEO written for your own publication.)

Freelance travel writer article: Teen holidays in Australia

Family holidays can take a temperamental turn when you’re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn’t have to be that way.

Whatever! Holidays for teens

Whatever! Holidays for teens

In this article for the SunHerald’s ‘Travel’ section,  seven Australian teenagers share their favourite family holiday destination.

Contact us if you’d like a version of this story written for your own travel section, publication or website.

Freelance feature article: Brand Me: how to create a new brand

Brand Me: story about branding

Brand Me: story about branding

This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come first, the business or the domain name?

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about branding written for your own publication.)

Huggies Parenting Site

Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website.

I’m a mum of four and was delighted to write parenting articles for Huggies, who have put together a parenting website that tops most competitors in this hotly-contested space.

Despite the masses of information available to parents these days, there’s still new health research and new ways of tackling old problems that keeps this area a topical one with a large audience of keen readers.

I’ve been a freelance feature writer for Practical Parenting magazine for about five years now and have also written about parenting for The Age, the Sydney Morning Herald, the ABC and a wide range of magazines, and I’m always finding new angles and interesting relevant information – I never tire of this topic!

Dozens of articles were written for the site in 2008 and 2009 on topics selected by the Huggies brand manager based on extensive research by the company.
Parenting articles by Fran Molloy

Copywriting included liaison with search-engine analysts, brand management and other key staff as well as independent research to determine appropriate statistics and the latest appropriate health information.