ultraverse
  • about
  • services
  • team
  • portfolio
    • journalism
    • copywriting
    • photography
    • design
    • infographics
  • contact

Freelance feature article: Brand Me: how to create a new brand

by Fran Molloy | 5 Aug 2009 | All, Journalism

This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come...

The Seven Holy Virtues of Corporate Identity

by Brendan Fitzpatrick | 21 Jun 2009 | All, Design

Defining Corporate Identity: How well do you tell the world who you are? Defining (or changing) your Corporate Identity usually starts with your company’s name, along with its visual identity – including its logo, colour schemes, designs, typefaces and page layouts....

Rebranding – What’s it all about?

by Brendan Fitzpatrick | 21 Jun 2009 | All, Design

A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...

Latest work

  • SBS-Life: The bald and the beautiful
  • SBS Life: How to teach kids money smarts from as young as three
  • Positive Influence – Supporting survivors of domestic violence
  • Photography: Creel Price – investible
  • Play the Game: Job tests

Topics

Australia branding business community construction Copywriting culture Design diet eHealth energy environment family feature finance food gardening government Health identity insurance internet logo marketing mobile phones money Parenting PCEHR portfolio productivity property psychology science SEO small business social media sport style Technology teenagers time management Travel visual identity women writing

Acknowledgement of Country
ultraverse acknowledges the Traditional Owners of the lands where we work and live,
and we pay our respects to Elders past, present and emerging.

ultraverse | professionally crafted writing and digital content