Freelance journalist article: The end of Search Engine Optimisation?

This is a feature article written for the September 2009 issue of internet business mag NETT magazine.

NETT magazine online: The End of SEO?

NETT magazine online: The End of SEO?

As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.

(Reprint rights are not available for this story, however please contact us if you’d like an article about SEO written for your own publication.)

Huggies Parenting Site

Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website.

I’m a mum of four and was delighted to write parenting articles for Huggies, who have put together a parenting website that tops most competitors in this hotly-contested space.

Despite the masses of information available to parents these days, there’s still new health research and new ways of tackling old problems that keeps this area a topical one with a large audience of keen readers.

I’ve been a freelance feature writer for Practical Parenting magazine for about five years now and have also written about parenting for The Age, the Sydney Morning Herald, the ABC and a wide range of magazines, and I’m always finding new angles and interesting relevant information – I never tire of this topic!

Dozens of articles were written for the site in 2008 and 2009 on topics selected by the Huggies brand manager based on extensive research by the company.
Parenting articles by Fran Molloy

Copywriting included liaison with search-engine analysts, brand management and other key staff as well as independent research to determine appropriate statistics and the latest appropriate health information.

Copywriting through a Commercial Writing Agency

From time to time, I get commissioned by copywriting agencies, such as Australian commercial writing agency Corpwrite, to help them meet client briefs.

Between March and May 2009, I delivered an extensively-researched white paper for a large Australian information technology firm on behalf of Corpwrite. Thanks to my work with the whitepaper, about Cloud Computing, I was profiled in the Corpwrite newsletter and I’m pleased to continue delivering commercial IT copywriting for them, when there’s a need.

Commercial writing profile

Commercial writing profile