SBS-Life: The bald and the beautiful

SBS-Life: The bald and the beautiful

Bald from age seven, Oscar is a poster-boy for cool acceptance in a world in pursuit of luscious locks. Hair is big business, worth around $4.5 billion to Australia’s economy. Supermarkets and pharmacies devote complete aisles to the pursuit of luscious locks, tremendous tresses and magnificent manes. Late-night advertising bombards men with miraculous hair-growth products, procedures and potions preying on the hyped-up morbid fear of going bald. Perhaps it’s time to take a tip from someone who has mastered a crisis that went way beyond the average bad hair day. In May 2014, seven year old Oscar was at school, busy completing his daily maths sheet when a few hairs dropped onto his work. Two days later, his parents Charmaine and Nick, noticed two small bald patches on his scalp. Seven days later all of Oscar’s thick chestnut curls were gone. His parents frantically searched online for answers, fearing that his hair loss was a sign of a dreaded disorder. Oscar embarked on a seemingly never-ending round of doctor’s visits, blood tests, specialists and treatments. A month later, Oscar lost his eyebrows and eyelashes and a diagnosis was confirmed: Oscar had Alopecia Areata Universalis, the rarest type of alopecia, involving the complete loss of body hair. “From my research, I also knew this was the hardest type of alopecia to treat with current therapies,” Charmaine said, adding that current steroid-based treatments are unreliable and plagued by side effects. Alopecia Areata Universalis (AU) is thought to be an auto-immune disorder, where the immune system mistakenly attacks hair follicles and fingernails. Approximately 1 in 125,000 people will get AU and it can occur at any age, with males twice as likely to get the condition. Roughly 20% of people with the condition have a family member with alopecia and its onset in those pre-disposed is probably triggered by an environmental factor.
Oscar with family
Family time with parents, Charmaine and Nick, and siblings, Archie and Erin.
Charmaine and Nick admit that, in hindsight, the speed at which Oscar lost his hair was a blessing. “We didn’t really have time to dwell on things because it all happened so fast. When we found out it wasn’t cancer it was such a relief,” Charmaine said. Nick added, “You get your own ability to cope when you see your own kid shows such maturity dealing with his condition.” Charmaine said that the best advice she received was from paediatric dermatologist Dr Linda Martin when it became evident that it was unlikely that Oscar’s hair would grow back. “Take care of his soul,” Martin said, and with the aid of some sessions with a child psychologist, Oscar and family are moving on together. “It’s become our new normal and we’ve all adjusted,” Charmaine said. On first meeting, many people assume that Oscar’s hairlessness is from cancer treatment which in itself has its own challenges. “You get pretty tired of always telling people,” Oscar rolls his eyes and parrots: ‘No, I don’t have cancer, No, you can’t catch it. No, I don’t know if it’ll grow back.” Another challenge for Charmaine and Nick will be familiar to any family with a ‘different’ kid: with so much focus on Oscar, younger siblings, Archie and Erin have naturally been prone to the occasional attention-seeking behaviours. “That’s pretty normal I think,” said Nick. “When all this happened we may have gone a bit over the top with attention to Oscar but it’s all settling back down a bit now.”
Crazy hair day
Oscar organised a ‘Crazy Hair Day’ at school to raise awareness and funds for Alopecia Areata.
Oscar organised a ‘Crazy Hair Day’ at his school in November last year to raise awareness and funds for Alopecia Areata, and his school friends helped promote the cause with posters and advertising. The whole school – teachers included – turned up sporting hairspray, wigs and crazy hair styles. School Principal Clint White said, “Not only did the event raise over $400, it more importantly built self-esteem and awareness of the adversity that one of our students face each day. The support of the students and parents was amazing.” Eighteen months after losing his hair Oscar is determined to not let his lack of hair define him. Apart from the usual stares from strangers and the constant application and re-application of sunscreen, Oscar says Alopecia comes with its own benefits. “It gets a bit boring explaining my condition but the lady at the shop always gives me a free chocolate and when I play soccer the guys on the other team don’t try to tackle me as hard.” Oscar loves drumming and plays in the school band as well as a small rock combo that has played at a few parties and at a local club. “I think I’d like to be a musician when I get older,” Oscar reflected. “People kind of expect you to look a bit different if you play in a band.” The Australian Alopecia Areata Foundation offers information and resources for people with dramatic hair loss and their carers. Visit for more info. Words and photography by Brendan Fitzpatrick Published 8 January 2016 at:
SBS Life: How to teach kids money smarts from as young as three

SBS Life: How to teach kids money smarts from as young as three

Avoid the parenting pitfall of being a money tree to your kids. Learn from an ancient Chinese legend teaching kids that wealth and prosperity are gained through hard work, and help kids develop good financial habits from early childhood using the Three Jars methods.

Most parents aren’t in a position to buy their kids a house – particularly in Australia’s skyrocketing property market – but you can establish good money habits from early childhood and, done right, you can add some ethics training at the same time. The saying, “Give a man a fish and you feed him for a day, teach a man to fish and you feed him for life” can be equally applied to coaching children to be astute with money and helping them demystify the secrets to wealth and financial wellbeing.

The Three Jars

Ancient Chinese legend tells of a magical tree that sheds gold coins from its branches when shaken. The tree was grown from a very special seed given to a peasant farmer who was required to water it with his own sweat and blood for it to reach maturity, when the tree would then grow new coins to replace those fallen to the ground.

Dating back to China’s Han Dynasty, ornamental money trees continue to be popular at Chinese New Year and signify a long life of perpetual prosperity. Contrary to the magical story associated with money growing on trees, the implied meaning is that wealth and prosperity is gained through hard work, sacrifice and tireless effort.

In her book The Money Tree Myth: A Parents’ Guide to Helping Kids Unravel the Mysteries of Money, financial consultant and author Gail Vaz-Oxlade talks about the concept of the ‘Three Jars’ when trying to educate children about money – how to get it, how to save it and how to use it.

Though the Three Jars method is just one of many budgeting methods that advocate quarantining money for various purposes, its appeal to parents lies in its simplicity and its inbuilt generosity principle.

Economics Professor Roslyn Russell of RMIT University says that is important to teach kids about money as early as possible – even as young as three. “A lot of money management skills are developed at that early age between three and six.”

Its appeal to parents lies in its simplicity and its inbuilt generosity principle.

In the Three Jars method, kids learn to manage money as soon as they can count to three, while also learning some important lessons about philanthropy. At its simplest, a child is asked to divide their money into three jars labelled either Spend, Save or Share. Future money is likewise divided into the three jars. “It’s a fantastic concept because the areas are all ones that children can grasp at an early age,” Professor Russell tells SBS Life.

The Spend jar contains money put aside for short-term expenses, such as sweets, movie tickets or the latest must-have app, cheap toy or do-hickey, teaching kids that life expenses are normal. Children get used to handling money and make these purchases themselves. “Children need to feel money as something real,” says Professor Russell, who has consulted on the Money Minded financial literacy program. “It is too easy for them to see your plastic card as an endless pit of money.”

The Save jar is money set aside for longer term, big budget items such as a new bike, tablet device or games console. Get kids to set a target amount for the Save jar, or set a timeframe for building up a sum to be taken out and put into a bank or investment account. Training children to save for a purchase helps them avoid the lure of later relying on credit. Some parents even adopt an incentive system like paying interest on the Save jar balance to encourage a greater savings focus.

The idea behind the Share jar is that some of your money is not yours to spend or save – but is there to re-invest back into your community, donated to a charity or a worthy cause. “Sharing toys is one of the early lessons in families,” Professor Russell points out.

Children will learn to understand by the time they are adults that they will need to pay tax and see the benefits of making charitable donations. Professor Russell advises, “Giving, if it is introduced early, is something that you learn and don’t question. From an ethical and moral standpoint, it is important to learn to give, even if you don’t get anything back.”

Understanding the value of money

The Three Jars system is effective because it lets kids manage their own money themselves and take responsibility for the decisions they make. While parents can offer advice, guidance and monitoring, choices are driven by the child. Children then see the consequences of decisions they make – money spent on frippery is money not saved for things of greater lasting value. Importantly, children can then see saving as something habitual and develop a reflexive understanding of the ethical responsibility to share their money.

Another component of understanding the value of money that feeds into the Three Jars method involves children receiving pocket money from paid chores and odd jobs around the house.

When kids get money from their parents each week regardless of their performance, their parents become like a money tree – a mythical source of endless cash.

“I received pocket money in exchange for jobs around the house,” says Sydney-based financial adviser Marcus Roberts at Mirador Wealth. “The larger the job, the more I received in return. The rationale being that money had to be earned and this taught me that working carried a financial incentive.”

Roberts points out that kids should understand the difference between normal family jobs and jobs that are paid for. Paid jobs might be those a parent would normally do, and scaling the value of different tasks – washing the car or mowing the lawn – adds awareness that not all jobs have equal pay rates – and extra pay comes with extra effort and commitment and may even depend on the quality of the work done.

Parents could also encourage a child to exercise some entrepreneurial flair, having them offer to do extra work for extra money – to see opportunity for extra cash and to negotiate an agreement.

When kids get money from their parents each week regardless of their performance, their parents become like a money tree – a mythical source of endless cash that requires just the slightest bit of agitation to coerce lavish cascades of convenient cash.

Linking their allowance to work performed teaches kids how the world works and also gives money a very real value – it is exchanged for time and effort.

Pocket money across cultures

Attitudes towards pocket money vary from culture to culture. In a 2016 study comparing children from Japan, Korea, China and Vietnam and their relationship with pocket money, researchers found diverse attitudes to money given as allowance between the different cultures.

In Japan and Korea, children had the expectation that allowance money was for their own fun and personal use and let them express their own individuality through money. Conversely, children in China and Vietnam believed that pocket money was part of the collective household money and should be saved. For these kids, frugality is considered to be a virtue.

The researchers concluded that money now plays the role of an important tool in transacting human relationships, it is no longer just part of the market economy. They point out that perceptions of “normal” interactions with money varied greatly across cultures. They also said that the same behaviour has different meanings in different cultures.

As countries become wealthier and middle classes expand in Asia, money is changing its meaning, they added. As people gain more disposable income, the idea of what is normal is changing dynamically.

Children in China and Vietnam believed that pocket money was part of the collective household money and should be saved. For these kids, frugality is considered to be a virtue.

Born to a poor family in Zimbabwe, Melbourne businessman Prosper Taruvinga of Live Long Digital also sees the importance of teaching money management to children. “My parents did not have the means or skills to build wealth. My daughter will be given a budget and taught to manage her money and not be frightened of it. She will learn to save and how to make money work for her.”

In the Western world the giving of cash as gifts to children is less common because it can be seen as being less thoughtful. Rather than giving cash, money is often converted to gift cards or other vouchers. However, this prevents a child making a choice as to whether they wish to spend, save or share their gift.

Comparatively, in East Asian families, the cultural institution of giving a red envelope encourages saving. Every Lunar New Year or birthday, East Asian children usually get red envelopes containing cash gifts – considered the best gifts because the recipient can do whatever they please with the money. However, the culturally normal intention is that this money given by parents and relatives is set aside for savings.

The US government has developed a financial literacy resource, the Money as You Grow website, which includes age-appropriate money lessons for kids. The site suggests activities to help kids learn about money at different ages.

One key lesson for kids aged three to five is learning to wait before they can get something they want. At this age, impulse control is an important lesson, and saving up for a big goal is a great way to teach patience.

From ages six to ten, kids can learn about making spending choices and setting goals. And from age 11, they are ready to learn about compound interest and wealth generation. Older teens need to understand more complex issues such as taxation, loans and investment.

The Fourth Jar – wealth money never spent

Some parents introduce a fourth jar to teach a bigger lesson about money and how it can be used to create wealth. For example, US businessman and best-selling Rich Dad Poor Dad author Robert Kiyosaki says, “By giving kids an allowance, you teach that child to work for money rather than learn to create money.”

As children grow older, money from the Fourth jar could perhaps be used for interest-bearing deposits or even to invest in shares or as seed funding for their own enterprise – kids could explore buying and selling on eBay or set up a market stall, for example.

However, Bessie Hassan, money expert at, points out that wealth creation can be a culturally-sensitive area. “Islam prohibits the concept of earning interest on funds, so this is something that wouldn’t be taught by parents to their kids,” she says. “Instead, parents would teach their kids about Sharia-compliant financial concepts and products.”

The Fourth jar could perhaps be used for interest-bearing deposits or even to invest in shares or as seed funding for their own enterprise.

She points out that many Middle Eastern cultures have collective social values and family-owned businesses are common. “Therefore parents may encourage their kids to share their profits with the family or to work within the family business,” she says.

According to Professor Russell, introducing a wealth jar is an ideal time to also introduce ideas like investments and superannuation for long-term security and wealth growth.

Russell concludes parents also need to manage their own money behaviour to have an impact.

“When teaching children about money, keep the language positive. Recognise your strengths and weaknesses when it comes to money. Research shows that pocket money, has to be used with some control and monitoring from the parent in order for the outcome to be most effective in being taken through to adulthood. Be aware of your role modelling in general with money and how money is talked about in the household.”

For more helpful ideas and activities to help teach kids about money visit ASIC’s Money Smart website.

By Brendan Fitzpatrick


Positive Influence – Supporting survivors of domestic violence

New South Wales 2016 Woman of the Year, Jen Armstrong is founder of the Beauty Bank, and a woman always on the go and on a mission.

As a domestic violence survivor, Armstrong now looks at ways to support others transition out of abusive relationships and into situations of support and safety.

Jen says that the recent launch of ANZ’s Money Minded report addresses an important issue in the area of family violence.

“Getting out of an abusive situation is really difficult, and it’s made harder if you don’t have the financial resources and you don’t understand your rights or even have a handle on how to manage your money,” she says.

“Anything that can help women rebuild is great, and education is something that no-one can take away from you.”

Even a small gesture of support after leaving a violent situation can help rebuild self-esteem and confidence, she says: so in 2012, she started The Beauty Bank to donate care packages to domestic violence survivors.

“I was in an abusive marriage with a violent man. I had a ten-month old daughter and was six months pregnant with my son. After being put in hospital for the third time after being kicked in the stomach, I knew I had to get out.”

With the help of a Police Officer and a Social Worker, Jen escaped to a safe house with her daughter. “They told me if I didn’t leave immediately, they’d take my kid away from me. That was the moment that ultimately forced me to leave.” Jen admits her mental health had become so poor that she found it difficult to pluck up the courage to go.

Jen took few personal possessions when she left and struggled to make ends meet. “Everything I had went to looking after my daughter and getting ready for the birth of my baby.”

Managing the limited funds she had in the early days stretched her to the limit.

But when Jen received a donation of some baby goods from charity organisation Dandelion Support Network, with a care package including a bottle of luxury body wash – it was the catalyst that prompted her to devise The Beauty Bank.

“It seemed insignificant at the time but it was a little treat – an indulgence that I would never have purchased.”

On putting her daughter to bed at night, Jen would shower and use the body wash. “It was a tiny life luxury – a little indulgence that made me feel special. It made me feel like I wasn’t worthless and it helped restore my self-confidence,“ she remembers.

“It was then I thought: if this simple thing could do this for me, then it could do it for other survivors too.”

Growing the Beauty Bank

The Beauty Bank has since gone from a simple concept to a service that offers care packages to women and men coping with the transition away from abusive relationships. Each care package contains cosmetics, toiletries and other ‘life’s little luxuries,’ distributed via social workers to people forced to leave domestic violence situations.

The demand for the service has grown hugely and it currently distributes 250 care packages each month worth an average of $235 each, with all items donated by the community and sorted and packaged by volunteers.

The Beauty Bank has been such a success that it has outgrown its original scope and there are now plans to expand into other states.

“Our current challenge is to keep up with demand as the success of the project has grown. We need to find more suitable premises and get some corporate sponsorship on board too,” Jen says.

Survivor story

Jen and her former husband had not been married long before occasional abuse escalated, with the situation worsening when they moved from two incomes to a single income family.

“That’s when the financial abuse, control and manipulation got out of hand – I had to explain where I spent every cent. If I had a coffee, I’d have to explain where I went and with who I went with,” Jen says.

“Domestic violence is about control and domination. Whether it be physical, psychological, emotional or financial, it’s about breaking someone down to make them feel worthless.”

Even now, that period of Jen’s life affects her. “I still see a domestic violence counsellor now and she is helping me deal with a lot of the issues that continue even today. The physical scars may heal quickly but the psychological and emotional damage that we keep inside takes a lot longer to heal.”

With The Beauty Bank now largely being run by Operations Manager Denise Dolan, Jen’s current focuses is on public speaking, particularly talking to young people in schools.

“It’s vital to get across the importance of respect and support and being a decent person,” she explains. “So much acceptance of a culture of abuse and violence comes from what young people see and how they act. Girls and boys need to build each other up, not tear each other apart.”

Education and Financial Literacy is key

To Jen, education and empowerment of women is crucial to safeguard against calamity.

She says women need to be actively involved in financial decisions and management and to have financial literacy.

“Don’t rely on your partner to manage everything – know where the money is, how it is being spent. A person shouldn’t be in a situation that they have to stay in an abusive or violent relationship because of financial necessity.”

Jen knows this first-hand. Though she’d left the relationship, she couldn’t leave the $15,000 credit card debt her husband had accumulated in her name.

Pregnant and unemployed, she had no means of repaying the debt. She was living in temporary accommodation and had no assets – and was very close to being declared bankrupt. If it wasn’t for the help of an astute financial counsellor, she would be in a very different circumstance today.

“I had all this money that I owed and I knew that if I was declared bankrupt I would have absolutely no chance of recovering from that.”

Armstrong wants to see financial counselling made available to all domestic violence survivors.

“When you’re in the middle of the crisis, the bills and expenses still keep rolling in and often there is no way to pay back your debts. That adds hugely to the stress you’re going through and really impacts negatively on your mental health. Survivors need help getting themselves financially back on their feet.”

Learning to achieve her dreams

Since 2012, as well as creating The Beauty Bank, Jen has completed two diplomas and is close to completing her degree. She’s studying a Bachelor of Business (Advanced Business Leadership) at Western Sydney University, majoring in Sports Management.

“WSU has been really supportive of my particular situation, and the flexibility they offer lets me structure my learning around work and family – and that’s allowed me to get really great marks.”

Jen also works four days a week as the Stadium Operations Coordinator for the Cronulla Sharks Rugby League Football Club – and her employer has come on board, making The Beauty Bank the Signature Charity for the Club.

“The Sharks have been fantastic in helping me get public exposure for what we are trying to do at The Beauty Bank and getting the message out to the broader community,” she says.

Jen’s job has also been hugely rewarding, with 2016 a stand-out year for the NRL club. Membership and game-day crowds were on the rise, and success on the field culminated with the ultimate prize, the NRL Premiership Trophy.

“It’s been a very long time coming but seeing the Club win its first Premiership ever after all the highs and lows over the past 49 years shows me that perseverance and determination eventually delivers success,” she says.

Remaining unbeaten

On Jen’s left wrist, in small tattooed black text are the words Invictus Maneo. “It’s the Armstrong clan motto and it means ‘I remain unbeaten.’ It was my 21st Birthday present to myself.”

“It says a lot about me and what motivates me – I only wish I paid more attention to it in my marriage.”

Armstrong looks to new challenges in the future. “I think that so much more needs to be done about domestic violence at a policy level and I’m interested in exploring the possibility of ways to change legislation. Entering into politics at some point could be an option. I’m not going to rule anything out.”

Whatever the future may hold for Jen, she is determined to live life on her terms and be guided by a quote from a poem that she cherishes and keeps as her personal mantra: “You will not define me, I will define me.”

Source: Positive Influence – Supporting survivors of domestic violence

Play the Game: Job tests

Play the Game: Job tests

Play the Game
This feature looks at the kinds of tests (like personality and psychometric tests), challenges and games that some employers pose to interviewees during the hiring process. It was written in March 2017 for ‘Postgraduate Futures’ magazine published by Refraction Media.

Prepare to undergo personality tests, scenarios, and virtual challenges to get the best jobs with the most forward-thinking companies.



Cronulla Sharks Development Proposal

Cronulla Sharks Development Proposal

In addition to success on the footy field, 2012 promises to see the Sharks scoring some major wins off the paddock as well.

“The proposed Sharks development is the cornerstone of an exciting vision for our Club and has the potential to enhance and contribute to the community we all love. By providing new facilities, services and jobs to the local area, the Sharks will crystallise its role as an iconic leader within that community.” said Sharks Chairman, Damian Irvine.

“I am convinced that we have chosen the very best joint venture partners possible in the consortium of Bluestone Property Group, Parkview and Capital Corporation. They have the combined skill, experience and determination to see this exciting plan through to realisation,” said Irvine.

Ben Fairfax, Managing Director of consortium partner, Bluestone Property Group is excited about what this proposal brings to the Sutherland Shire, “As a gateway to the northern end of Cronulla, the proposed Sharks Development is an opportunity to deliver a fantastic development outcome for the area.”

“It is about people coming to the area for sport, for retail and service, for medical, for leisure for employment, to purchase their first home or to purchase their last, creating a ranging demographic of people who will live in the area creating the social fabric for the community. It is about opening up the foreshore to the community,” said Fairfax.

For the first time, a one-stop-shop local retail centre will include a range of shopping opportunities including a supermarket, bulk liquor store, food outlets and speciality retail.

Catering for everything from a last minute item to a full weekly shop, the retail centre will be conveniently linked to the existing club and will incorporate a stylish food court with views to Botany Bay and the city making it a ‘must go’ attraction in the Shire.

The new residential development will provide 700 new dwellings in a range of size and affordability. Architecturally designed for people at all stages of their life, the proposal has an emphasis on useable public open space and practical living areas set in a beautiful and convenient foreshore location.

Matt Crews from joint venture partner Parkview said, “Australia’s premier urban planners and architects competed to be part of the team to create the vision for this project. After a rigorous selection process the reins for the creation of this new estate were handed to Scott Carver Architects and Turner Associates Architects. Along with JBA Planning, they have designed a master-planned estate that will enable high quality urban design and architecture to be established in this wonderful location.”

Up to 1600 much-needed new jobs will be created by the development during both construction and operations and will provide local jobs and opportunities to local people.

“Based on average annual earnings wages, this represents an additional $17.2 million in salary and wages for the local region.  Construction of the proposed retail centre at the Cronulla Sharks Leagues Club is expected to create more than 500 jobs, both directly and with suppliers. In total, 1,659 employment opportunities would be created as a result of the proposed retail centre development at the Cronulla Sutherland Leagues Club,” said Crews.

Generous open space areas and parkland will see the newest, world-class multi-abled playground built and will include shade, seating and other amenities such as paths, cycleways and generous public parklands available to all.

Steve Grant, Chairman of consortium partner Capital Corp served as the Chairman of the Western Sydney Institute of TAFE Advisory Board for a number of years, and is keen to use this expertise to involve TAFE and the local High Schools to make use of the Club’s facilities for training in Hospitality.

“We have approached industry stalwarts to lead the interface between the educational facilities and the development team, and we are keen to incorporate a state-of-the-art training facility in the revamped Club,” said Mr Grant.

The Sharks are an icon of the Sutherland Shire and are cheered on by some of the most passionate supporters in sport. A modern and revitalised “Sharkies” will become the next new social and community hub for the Shire providing a central family entertainment, dining and leisure complex for the whole community.

Ben Fairfax said, “Sport plays a major role in the fabric of the Sutherland Shire and with a successful development that incorporates sport, health, education and nutrition there is the opportunity to tie in programmes and unite all sporting codes in the Shire.”

With a secure financial base the Sharks will take on a bigger role, both financially and non-financially in the community. A new centre with modernised facilities will mean the Sharks will continue its tradition of nurturing and fostering sporting talent and excellence for the whole region in all sports and at all levels.

Sharks Chairman Irvine is thankful that the region has been quick to get behind the proposal, “I am hugely appreciative and greatly encouraged by the overwhelming level of support and input we have received for this proposal by the community. Providing an outcome that embraces mutual benefit to the Club and the community is what we’re committed to achieve.”

The proposal is being assessed under the NSW Department of Planning and Infrastructure 3A Approval Process and is due for determination towards the middle of this year. A model of the development is on display in the foyer of the Sharks Leagues Club and more information can be found at

Feature article: Smartphone apps raid doctor’s data

Feature article: Smartphone apps raid doctor’s data

This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’

From ‘Medical Observer’ magazine online

This article (full version requires a subscription) includes interviews with key Australian sources about the risks to data integrity built into the use of some medical apps.

Fran has written many feature and news articles for Medical Observer, a weekly health newspaper with a readership of over 22,000 health professionals which goes to over 90 percent of Australian General Practitioners.

Copywriting: General Practice Registrar’s Association

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’

'Going Places' cover

Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the
GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors and registrars working in General Practice.

Freelance journalist article: The end of Search Engine Optimisation?

This is a feature article written for the September 2009 issue of internet business mag NETT magazine.

NETT magazine online: The End of SEO?

NETT magazine online: The End of SEO?

As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.

(Reprint rights are not available for this story, however please contact us if you’d like an article about SEO written for your own publication.)