by Fran Molloy | 14 Sep 2009 | All, Journalism
This is a feature article written for the September 2009 issue of internet business mag NETT magazine. As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about...
by Fran Molloy | 6 Sep 2009 | All, Journalism
Family holidays can take a temperamental turn when you’re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn’t have to be that way. In this article for the SunHerald’s ‘Travel’...
by Fran Molloy | 5 Aug 2009 | All, Journalism
This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come...
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
Defining Corporate Identity: How well do you tell the world who you are? Defining (or changing) your Corporate Identity usually starts with your company’s name, along with its visual identity – including its logo, colour schemes, designs, typefaces and page layouts....
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...
by Fran Molloy | 15 Jun 2009 | All, Copywriting
Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website. I’m a mum of four and was delighted to write parenting articles for...
