by Fran Molloy | 6 Sep 2009 | All, Journalism
Family holidays can take a temperamental turn when you’re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn’t have to be that way. In this article for the SunHerald’s ‘Travel’...
by Fran Molloy | 5 Aug 2009 | All, Journalism
This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come...
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
Defining Corporate Identity: How well do you tell the world who you are? Defining (or changing) your Corporate Identity usually starts with your company’s name, along with its visual identity – including its logo, colour schemes, designs, typefaces and page layouts....
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...
by Fran Molloy | 15 Jun 2009 | All, Copywriting
Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website. I’m a mum of four and was delighted to write parenting articles for...
by Fran Molloy | 28 May 2009 | All, Journalism
This is a feature article written for the May 2009 issue of internet business mag NETT magazine; it explores small business insurance and the role that an insurance broker can play. See the full story here (Reprint rights are not available for this story, however...
by Fran Molloy | 30 Apr 2009 | All, Copywriting
From time to time, I get commissioned by copywriting agencies, such as Australian commercial writing agency Corpwrite, to help them meet client briefs. Between March and May 2009, I delivered an extensively-researched white paper for a large Australian information...
by Fran Molloy | 29 Jan 2009 | All, Journalism
This story for the Sydney Morning Herald ‘Essential’ health section explores the implications of an Australian health study that found two-thirds of women suffer from abdominal bloating. More information is available from the Gut Foundation Contact us if...
by Fran Molloy | 18 Sep 2008 | All, Journalism
Mobile phones, computer screens and even gaming consoles all carry health risks; this article for Livewire, the technology section in The Age, looks at some of the common problems for technology consumers in Australia. One source for this story was Canberra...
by Fran Molloy | 31 Aug 2008 | All, Journalism
Time management book “Getting Things Done: The Art of Stress-Free Productivity” has topped international business book bestseller lists for eight years. Written by mild-mannered time-management superman David Allen, a Californian management consultant, the book...
