Copywriting: General Practice Registrar’s Association

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’

'Going Places' cover

Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the
GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors and registrars working in General Practice.

Freelance journalist article: The end of Search Engine Optimisation?

This is a feature article written for the September 2009 issue of internet business mag NETT magazine.

NETT magazine online: The End of SEO?

NETT magazine online: The End of SEO?

As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about where search engine optimisation might go if the time-honoured technique of stuffing a page full of keywords no longer works.

(Reprint rights are not available for this story, however please contact us if you’d like an article about SEO written for your own publication.)

Freelance travel writer article: Teen holidays in Australia

Family holidays can take a temperamental turn when you’re trying to entertain teenagers, notorious for being even more difficult to amuse than the average toddler; but it doesn’t have to be that way.

Whatever! Holidays for teens

Whatever! Holidays for teens

In this article for the SunHerald’s ‘Travel’ section,  seven Australian teenagers share their favourite family holiday destination.

Contact us if you’d like a version of this story written for your own travel section, publication or website.

Freelance feature article: Brand Me: how to create a new brand

Brand Me: story about branding

Brand Me: story about branding

This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come first, the business or the domain name?

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about branding written for your own publication.)

Freelance feature article: Small business and insurance

nett_ins
This is a feature article written for the May 2009 issue of internet business mag NETT magazine; it explores small  business insurance and the role that an insurance broker can play.

See the full story here

(Reprint rights are not available for this story, however please contact us if you’d like an article about insurance written for your own publication.)

Freelance feature article: “Bloating” – a common women’s health issue

SMH article about bloating

SMH article about bloating

This story for the Sydney Morning Herald ‘Essential’ health section explores the implications of an Australian health study that found two-thirds of women suffer from abdominal bloating.  More information is available from the Gut Foundation

Contact us if you’d like a version of this story written for your own health publication or website.