Feature article: Smartphone apps raid doctor’s data

Feature article: Smartphone apps raid doctor’s data

This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’

From ‘Medical Observer’ magazine online

This article (full version requires a subscription) includes interviews with key Australian sources about the risks to data integrity built into the use of some medical apps.

Fran has written many feature and news articles for Medical Observer, a weekly health newspaper with a readership of over 22,000 health professionals which goes to over 90 percent of Australian General Practitioners.

Copywriting: General Practice Registrar’s Association

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’

'Going Places' cover

Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the
GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors and registrars working in General Practice.