by Fran Molloy | 14 Sep 2009 | All, Journalism
This is a feature article written for the September 2009 issue of internet business mag NETT magazine. As search engines begin to understand meaning and context – the web as we know it will change. In this article, I’ve spoken to some key experts about...
by Fran Molloy | 5 Aug 2009 | All, Journalism
This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come...
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...
