Do smarter search engines spell the end of SEO? In this article in NETT magazine, I’ve spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don’t work. Ultimately, perhaps you’ll need is darn good content – and the search engines will find you.
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) – and what online tools are available to help? What comes first: the brand or the domain name?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation.
Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better.
Why should an organisation undertake a rebranding process? Find out more…