All Design The Seven Holy Virtues of Corporate Identity By Brendan Fitzpatrick on Sunday, June 21, 2009 Corporate Identity usually refers to the visual representation of a company – from logo, colour schemes, designs and typefaces through to page layouts and signs. Read more – and get ahead of your competition
All Design Rebranding – What’s it all about? By Brendan Fitzpatrick on Sunday, June 21, 2009 A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a rebranding process? Find out more…