Do smarter search engines spell the end of SEO? In this article in NETT magazine, I’ve spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don’t work. Ultimately, perhaps you’ll need is darn good content – and the search engines will find you.
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) – and what online tools are available to help? What comes first: the brand or the domain name?
Scottish sci-fi writer Charlie Stross recently claimed that he reads more while scanning his morning bookmarks than most 18th-century readers would have got through in a year. In this feature article, freelance journalist Fran Molloy talks to a time-management expert and gets some organising strategies to cope when technology becomes a ‘work amplifier.’