Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) – and what online tools are available to help? What comes first: the brand or the domain name?
A brand is the combination of the logo, image, identity, reputation and presence of an organisation.
Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better.
Why should an organisation undertake a rebranding process? Find out more…
Scottish sci-fi writer Charlie Stross recently claimed that he reads more while scanning his morning bookmarks than most 18th-century readers would have got through in a year. In this feature article, freelance journalist Fran Molloy talks to a time-management expert and gets some organising strategies to cope when technology becomes a ‘work amplifier.’