by Fran Molloy | 5 Aug 2009 | All, Journalism
This is a feature article written for the August 2009 issue of internet business mag NETT magazine; it explores the process of choosing a new name for your business or product, talks to marketing experts about selecting names – and finds out, what should come...
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
Defining Corporate Identity: How well do you tell the world who you are? Defining (or changing) your Corporate Identity usually starts with your company’s name, along with its visual identity – including its logo, colour schemes, designs, typefaces and page layouts....
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...
