“Play the Game“: Feature written in March 2017 for ‘Postgraduate Futures’ magazine published by Refraction Media; Looks at the kinds of tests (like personality and psychometric tests), challenges and games that some employers pose to interviewees during the hiring process.
Here is some text. In 2012, Fran wrote a series of articles for the SMH technology news section, ITPro, including some focused on developments in eHealth: May 28: about the slow start predicted for eHealth records July 9: about low sign-up and issues with launch of PCEHR Aug 12: about patient experience with new scheme
This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’ This article (full version requires a subscription) includes interviews with key Australian sources about the risks to data integrity built into the use of some medical apps. Fran has written …
Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’ Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors …
Do smarter search engines spell the end of SEO? In this article in NETT magazine, I’ve spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don’t work. Ultimately, perhaps you’ll need is darn good content – and the search engines will find you.
This article about holidays for teenagers was published in the SunHerald on September 6, 2009.
Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) – and what online tools are available to help? What comes first: the brand or the domain name?
Feature article about how small business can save money on insurance – and what factors are important when selecting cover.
Between March and May 2009, I delivered an extensively-researched white paper for a large Australian information technology firm on behalf of Corpwrite and my work was profiled in the Corpwrite newsletter