Monthly Archives: September 2011

Copywriting: General Practice Registrar’s Association

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’ Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the GPRA strategy and marketed as an engaging and entertaining read which was informative and show-cased the careers of a huge variety of doctors …