by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
Defining Corporate Identity: How well do you tell the world who you are? Defining (or changing) your Corporate Identity usually starts with your company’s name, along with its visual identity – including its logo, colour schemes, designs, typefaces and page layouts....
by Brendan Fitzpatrick | 21 Jun 2009 | All, Design
A brand is the combination of the logo, image, identity, reputation and presence of an organisation. Rebranding is a process that reviews all of these elements and considers changing some or all of them – for the better. Why should an organisation undertake a...
by Fran Molloy | 15 Jun 2009 | All, Copywriting
Consumer health-care giant Kimberly-Clark commissioned me to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website. I’m a mum of four and was delighted to write parenting articles for...