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eHealth stories in SMH

In 2012, Fran wrote a series of articles for the SMH technology news section, ITPro, including some focused on developments in eHealth: May 28: about the slow start predicted for eHealth records July 9: about low sign-up and issues with launch of PCEHR Aug 12: about patient experience with new scheme

Cronulla Sharks Development Proposal

In addition to success on the footy field, 2012 promises to see the Sharks scoring some major wins off the paddock as well. “The proposed Sharks development is the cornerstone of an exciting vision for our Club and has the potential to enhance and contribute to the community we all love. By providing new facilities, services and jobs to the local area, the Sharks will crystallise its role as an…

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Feature article: Smartphone apps raid doctor’s data

This feature article by Fran Molloy published on 31 October 2011 for the Australian medical newspaper Medical Observer, investigates claims that some smartphone apps that are promoted to doctors and health professionals can allow pharmaceutical companies to harvest doctors’ usage data for market research and to promote sponsored ‘health information.’ This article (full version requires a subscription) includes interviews with key Australian sources about the risks to data integrity built…

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Copywriting: General Practice Registrar’s Association

Between 2009 and 2011, Fran was engaged by the General Practice Registrar’s Association (GPRA) to interview and write profiles about over fifty working GPs for six issues of the GPRA’s highly successful glossy magazine, ‘Going Places.’ Released three times a year to around 6,000 junior doctors and medical students, the magazine was a successful part of the GPRA strategy and marketed as an engaging and entertaining read which was informative…

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Freelance journalist article: The end of Search Engine Optimisation?

Do smarter search engines spell the end of SEO? In this article in NETT magazine, I’ve spoken to some key experts about what happens when keyword-stuffing and other techniques designed to boost page rankings don’t work. Ultimately, perhaps you’ll need is darn good content – and the search engines will find you.

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Freelance travel writer article: Teen holidays in Australia

This article about holidays for teenagers was published in the SunHerald on September 6, 2009.

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Freelance feature article: Brand Me: how to create a new brand

Finding a business name and appropriate logo that will turn heads in the marketplace is actually really difficult. What do you need to do to invent a brand (name, logo design, web presence) – and what online tools are available to help? What comes first: the brand or the domain name?

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Huggies Parenting Site

I was commissioned to write a series of SEO-optimised articles about conception, pregnancy, birth, and parenting for their Huggies parenting website.

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